Business / Marketing / Women in Business
Date Published: 20 March 2023
Publisher: SMBMS Publishing
The ultimate, no-fluff marketing book for women in business.
Are you tired of throwing money at marketing that doesn’t work? Or
are you confused about where to start with your marketing?
Marketing Launchpad is a must-have for any women who wants to transform her
business from struggling to thriving through the power of strategic
marketing.
Written with a focus on the unique needs of women in business, the
easy-to-follow processes in Marketing Launchpad gives you everything you
need to build a business that delivers the income and lifestyle you
want.
In this ‘no-fluff’ book you’ll discover how to:
· Create your own,
unique Marketing Launchpad and uniquely ‘you’ Strategic
Plan
· Gain greater
clarity of your niche, your offer, and your messaging
· Attract your ideal
client through strategic content without coming across as pushy or
“salesy”
· Stop wasting money
and energy on marketing that doesn’t work so you can spend more time
doing what you love
Marketing Launchpad is your ultimate fluff-free, step-by-step guide to map
out your marketing strategy for every woman in business. Take your business
to where you want it to be. Your way.
Marketing Launchpad is the book every woman in business should have on her
shelf.
EXCERPT
Why marketing matters
Marketing matters because your business and what you do in it matters. Without marketing, you can’t drive the growth that leads to success. You can’t share your purpose with the world and help as many people as you can.
According to the World Bank, the economic cost of gender inequality globally amounts to USD 160.2 trillion because of women experi- encing unequal access to education, employment, financial resources, power and opportunities to participate in decision-making in most societies. I am striving to help change these statistics using successful self-employment and business ownership as the tool of choice.
I’m a professional marketer. Helping women set up their businesses is what I do. All day. Every day.
During my marketing career, I’ve read hundreds of business and marketing books, and found very few written by women for businesswomen. Women who deserve the success in business overwhelmingly seen by men. Women who want to market their business without being seen as masculine and pushy—but also without the fluff. Smart women, who want to attract their ideal customer through the right marketing strategies.
To grow a profitable company, you need a process in place to con- tinually attract more of your ideal client.
Successful marketing strategy
To market your business successfully, there isn’t one single magic formula that applies across the board. How can there be? Every business owner is different. Every business’s clients are unique.
These are the most common messages I hear every day from new clients:
- “Marketing is too hard. I have no idea where to even start.”
- “My marketing doesn’t work.“
- “I keep wasting money on marketing that doesn’t work.”
- “I can’t attract my ideal client. I keep getting time-wasters.”
- “Social media is a waste of time. No one buys from me.”
- “I don’t need a niche, my products can help everyone!”
- “There are too many choices! Which marketing should I do?”
And that’s where Marketing Launchpad comes in. It’s designed to show you how to market your products and services to your ideal clients, to get the right results using the right strategies and the right messaging. For you.
This book is not a shortcut to getting rich quickly. If you’re looking for a bunch of hacks and tips for Facebook and Google ads, this isn’t the place. Let’s face it, that type of advice would be outdated before the book was even published!
The advice and strategies in this book will set you up for marketing success for years to come. It will show you how to build a solid platform for your business even beyond marketing.
About the Author
Racquel Collard is the founder of SMB Marketing Solutions, a company
providing powerful marketing solutions to women in business. MBA qualified
and a Certified Practising Marketer, Racquel shows female entrepreneurs and
small business owners how to leverage the potential of a strategic marketing
roadmap customised to their unique business needs.
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